In this podcast series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. In our third and final episode, “Extending Your Influence”, the Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, senior principal Nic Reynolds joins us. Our host is Matt Davison, associate athletic director at The University of Nebraska, color commentator for the Huskers football radio broadcast, and a former student athlete at The University of Nebraska.